The value of the IPL, as a business entity, has risen to USD 18.5 billion, up by 12.9 percent, according to a study by Houlihan Lokey, Inc., the US-based global investment bank. The stand-alone brand value of the IPL has increased by 13.8 percent to USD 3.9 billion over the past year.

In another significant development, first-time winners Royal Challengers Bengaluru (RCB) have displaced Chennai Super Kings (CSK) at the top spot with a brand value of USD 269 million, up from USD 227 million a year ago. CSK slipped to third with a brand value of USD 235 million, up only marginally from last year (USD 231 million), following a disappointing season. They finished at the bottom of the season.

Mumbai Indians (MI) have climbed to second place (from fourth last year) with a valuation of USD 242 million (USD 204 million in 2024). Punjab Kings (PBKS) recorded the highest year-on-year growth, registering a 39.6 percent increase in brand value over 2024, followed closely by Lucknow Super Giants (LSG), which saw a rise of more than 34 percent.