India’s sports sponsorship market grew by 6% in 2024, reaching ?16,633 crore, according to a latest report. This marks a seven-fold increase since the Indian Premier League (IPL) began in 2008, with cricket continuing to dominate the sector. Cricket accounted for 85% of the sponsorship market, while emerging sports saw a rise to 15%, driven by the Olympics’ growing traction.

Sports media spending surged to ?7,989 crore in 2024, with cricket contributing a staggering 94%. Sponsorship was the second-largest segment at ?7,421 crore. Within this, ground sponsorship declined by 2% to ?3,046 crore, but team sponsorship and franchise fees rose by 5% and 3%, reaching ?1,681 crore and ?2,694 crore, respectively.

JioStar has emerged as a major player in IPL 2025 sponsorships, securing 32 deals with more in progress. The IPL’s official broadcaster is aggressively targeting 100 million paid streaming subscribers through direct sign-ups and telecom bundles. In 2024, TV and digital ad revenues totaled approximately ?4,000 crore. Ad packages range from ?40 crore to ?240 crore for TV and as low as ?16 crore for regional partners. Connected TV (CTV) ads cost ?8.5 lakh per 10 seconds, while mobile ads are priced at ?250 per impression.